I am of two minds on this. On the one hand, I am a big fan of ANYTHING that might encourage even one person to quit smoking, as I think it is a really horrifically bad habit. On the other hand, though, I have a strong aversion to scare tactics, and this seems to fall pretty solidly in that category.
What do you think?
In Australia they run very scary ad campaigns and are quite graphic. I think if those ads make one person give up then they have worked.